CUSTOMISED SOLUTIONS FOR YOUR SUCCESS
The RB FOUNDATION
Mentoring change for a sustainable future
The RB Foundation mentors leaders of today and tomorrow to be future ready with the agility to navigate unprecedented challenges in a rapidly changing business landscape.
MENTOR, STRATEGIST, THOUGHT LEADER...
In the words of Suruchi, Founder of Jombay
CONVERSATIONS
CLARITY
COMMUNICATION
Crafted through Conversations
The greatest value you gain from The RB Foundation is building your leadership brand through the power of conversations.
It is the dialogue between us that helps create storytelling with a purpose.
In turn, the purpose is firmly planted in future relevance, to evolve into a strategy that focuses on building your brand of leadership that is sustainable and future-ready.
DISTILLED FOR CLARITY
In the complex world of branding and marketing, the ability to distill information for clarity is a crucial skill that can significantly impact a brand’s success. We deep dive into your data, ideas, and concepts and refine them into clear, concise, and impactful messages that resonate with your target audience.
The 3 pillars of Clarity:
- Simplify: Breaking down complex ideas into simpler, more digestible concepts without losing essential meaning.
- Focus: Identifying and emphasizing the most important elements of a brand’s story and value proposition.
- Be relevant: Ensuring the distilled information connects with and is relevant to the target audience’s needs and interests.
A HOLISTIC APPROACH TO COMMUNICATION
We understand that many priorities take the lion’s share of your attention when you’re running a business. This can lead to your brand strategy being worked upon piecemeal and stealthily eroding over time. Instead, what your brand needs is an approach that can move from Telescopic Visioning to Microscopic Purpose.
1. YOUR BRAND PHILOSOPHY
Why does your brand exist? What does it stand for?
2. YOUR BRAND PERSONA
What personality traits should your brand show?
3. YOUR BRAND BEHAVIOUR
How will your brand be perceived by all of its stakeholders?
4. YOUR BRAND IDEA
Is there a single, central idea for your brand?
5. YOUR BRAND GUIDELINES
How consistent is the messaging of your brand?
6. YOUR BRAND FUTURE
Where do we see your brand heading towards in the future?
Roma Balwani: An award-winning thought leader of our time
It isn’t easy to write only a few words about Roma. She comes with many accomplishments, infinite wisdom, and an incredible depth of experience combined with unmatched expertise that has transformed many brands and businesses.
Her focus on stakeholder engagement globally has included transparent dialogue on the ‘Social License to Operate’ with socially responsible investors, bankers, lenders, business partners, civil society, and trade bodies. Roma has promoted a collaborating mindset within organizations and encouraged the teams to create awareness amongst communities on the ESG vision of the company.
A widely respected thought leader, she speaks at several summits on Brand, Sustainable Development & Communication.
In over 30 years of leadership experience, she has won several Indian and International awards and accolades.
In collaboration with Blue Mountain Code
The RB Foundation, along with Blue Mountain Code offers holistic brand solutions beyond leadership mentoring and personal branding to encompass all aspects of brand communication – from positioning to campaign development. From designing websites to content writing – we have you covered.
Dipika’s experience spans over 3 decades in brand communication, covering several brands across categories and markets. She has been responsible for multi-media launches for brands like Garnier and Godrej Good Knight among many others She has honed her expertise in developing strategic insights for communication solutions, deep diving into the competition, decoding the ever-changing consumer-speak, mapping their journeys across categories and finally creating a brand-specific language and visual grammar along with crafting and implementing a brand promotion calendar. She is well known for building winning teams and mentoring them for accelerated growth and contribution to the organization.
Dipika Narayan is passionate about helping small business owners create and enhance their brand identity and online presence. As Director at Blue Mountain Code and a published author, Dipika delivers effective and aesthetic websites, content and strategy for clients across various domains and industries.
Discover
Discover the needs and attitudes of all constituencies
Visioning exercise
Purpose statement
Define
Define the brand essence
Rational values
Emotional values
Develop
A differentiated positioning statement and brand strategy
Craft messaging
Collaterals